Is the Multisport Card Really Profitable for Gyms?
Is the Multisport Card Really Profitable for Gyms?
Blog Article
Many gym members love the convenience of the Multisport Card—show up, swipe in, work out. But behind the scenes, how much do gyms actually make when someone walks through their doors using one of these cards?
This article takes a closer look at the business side of the Multisport program and whether it truly benefits fitness centers. We also recommend reading this detailed breakdown for real-world insights: karta multisport ile zarabia siłownia.
How the Multisport Program Works
The Multisport Card is a workplace benefit used across Poland. It gives users access to thousands of gyms, pools, dance studios, and wellness centers. For employees, it feels like a free pass to almost any fitness facility.
Users don’t need to pay individual gym fees. Instead, employers typically cover a monthly cost, and users can check into various partner locations without paying anything out of pocket.
Why Gyms Sign Up
Gyms join the Multisport network to increase visibility and attract new people. For smaller or newly established gyms, this exposure can be especially valuable, helping to build brand awareness in a crowded fitness market.
How Payments Are Calculated
Each time someone checks in using their Multisport Card, the gym earns a small fee. This amount can range between 5 and 10 PLN, depending on the agreement between the gym and Benefit Systems (the company behind Multisport).
However, many gyms report that these fees are lower than the average value of a standard membership visit.
What the Numbers Look Like
Let’s say a gym receives 1,200 visits in a month through Multisport and earns 7 PLN per visit. That’s 8,400 PLN in revenue. While this seems positive on paper, it doesn’t account for the high cost of utilities, staffing, and equipment upkeep.
For more specifics on average earnings and visit counts, check out this helpful resource: karta multisport ile zarabia siłownia.
Real Costs of Every Visit
Utilities and Staff
Every person walking into the gym adds to the electricity bill, water use, and cleaning workload—not to mention staff wages.
Wear and Tear on Equipment
High volumes of usage wear down gym equipment faster, increasing repair and replacement costs.
Regular Members vs Multisport Users
Traditional members usually pay higher fees and are more likely to invest in extras like personal training or nutrition programs. They also tend to visit more consistently and build loyalty with the gym.
Multisport users, on the other hand, may visit irregularly and are less likely to spend beyond their basic access.
Can Gyms Upsell to Multisport Visitors?
It’s possible, but tricky. Some gyms offer premium classes, special training sessions, or merchandise not included with Multisport. While this can increase revenue, success varies depending on the clientele and marketing strategy.
Problems Gym Owners Face
Low Per-Visit Profitability: The earnings often don’t match the actual cost of each visitor.
Crowded Facilities: High visitor numbers can reduce the quality of the gym experience.
Limited Control: Small gyms have little room to negotiate better contracts.
Negotiating Better Terms
Some larger gyms can successfully renegotiate payment terms. Others choose to leave the Multisport network and focus on building their own brand and loyal customer base.
Alternative Strategies
Many gyms are turning to loyalty programs, targeted advertising, or boutique services such as personal training and wellness coaching to attract and retain full-paying members.
How Some Gyms Use Multisport Smartly
Rather than relying on Multisport for their core income, some gyms treat it as a lead generation tool. Once users come in, the goal is to convert them into paying members by offering more personalized services.
Conclusion
The Multisport Card delivers convenience and variety to users, but for gym owners, it’s a more complex equation. While it increases traffic and visibility, the profits per visit are often modest. The key lies in strategic planning—balancing high foot traffic with operational efficiency and creating alternative revenue streams that boost overall profitability.
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